Experience and impact

Discover how structured GTM frameworks and MEDDICC methodology drive sustainable revenue architecture. This is where strategic leadership meets tangible results, transforming sales functions into high-growth engines across EMEA.

Selected impact: driving significant growth

My career is defined by transforming sales functions into scalable, process-driven engines. I focus on sustainable revenue architecture and structured GTM frameworks to achieve remarkable growth and market penetration.

  • Google (via MarketStar): €5.4M new revenue generated in 12 months through Cameyo and Chrome Enterprise Premium

 

  • Scaled revenue from €608K to €6.8M+ (10x growth) and increased revenue-per-head by 537% in FY2025.

 

  • Sidetrade: Influenced €1M+ ARR; improved inbound conversion by 85%

 

  • BMC Software: Top 5% globally; €5.3M enterprise pipeline; 120% quota

A safe decision for EMEA leadership

 

For VPs of Sales, CEOs of high-growth tech companies, and executive recruiters seeking EMEA leadership, I represent a safe decision for complex regional expansions.

My success isn't just luck; it's the product of the structured GTM frameworks and MEDDICC methodology I meticulously implement.

View me as a 'Consultative Builder': not just a manager, but someone capable of redesigning your entire EMEA engine.

I bridge the gap between technical AI/SaaS products and massive commercial revenue, particularly in Sales Director or Business Development Director positions.

Transforming sales functions into scalable engines

My career showcases a consistent ability to transform sales functions into scalable, process-driven engines.

 

I replace 'hero-based' sales with sustainable revenue architecture and structured GTM frameworks, ensuring long-term success.

  • Google (MarketStar): Scaled quarterly business from €608K to over €6.8M (a 1,025% year-over-year growth).

 

  • BMC Software Team Building: Grew a team from 3 to 8 representatives, generating a €71M enterprise pipeline for the FY.

 

  • Language Fluency: Fluent in 5 languages, enhancing my ability to lead diverse EMEA markets.

 

  • Core Competencies & Certifications:

    • AI & Automation: Certified in executive-level AI strategy, GTM coaching, and ChatGPT-driven workflow automation.

    • Data Intelligence: Certified in Advanced Business Intelligence, specializing in DAX, Power Pivot, and sales data modeling.

    • Cloud Infrastructure: Certified in cloud architecture and security governance (CompTIA, EXIN, and CCSK).